Timeline for an ICO campaign

Initial Coin Offerings have become state of the art crowdfunding mechanisms. Even though such campaigns have managed to raise millions of dollars in a matter of seconds a lot of preparation has to take place if a team wants to have a successful token sale. In the early days, it may have been possible to raise funds just with a good team, but investors are becoming more cautious in this competitive space.There are many professional companies specialising on the topic. We are giving a general overview of the main steps which should be taken into consideration. In the timeline, we distinguish between three main points: Before the ICO (pre-ICO), during the ICO and post-ICO. This framework does not apply to every single project but should give you a general overview on how a team should setup an ICO.